and uses a labelled gray/teal placeholder box so it's obvious what to swap. Search the file for "REPLACE" to find every spot. 4. METRICS — every bracketed [X] is a stat you should fill in with real numbers before publishing. Search for "[X]" to find them all. 5. CONTACT — update the email, @handles and LinkedIn URL in the Contact section and footer. ============================================================= -->
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REC · LAGOS, NIGERIA

Storytelling that stops the scroll

I craft short-form stories that
connect.

Travel — Lifestyle — Brand Storytelling by Ifunanya Lovely

Scroll to play ↓
Ifunanya Lovely

About

I'm Ifunanya Lovely, a short-form video creator focused on storytelling that feels real. My work lives in the quiet, ordinary moments — a cozy night in, a slow morning routine, a self-care ritual — the kind of content that makes people want to stay a little longer.

I shoot and edit narrative-driven videos designed for retention, shareability, and brand alignment — built to hold attention in the first second and stay with people long after the loop ends.

Every frame earns the next one.

📍 Based in Lagos, Nigeria — available for projects worldwide

What I Do

Three ways to work together

From a single hook-driven reel to full creative direction — built around what your audience actually stops for.

Short-Form Video Production

Concept → shoot → edit for TikTok, Reels and Shorts.

  • Hook-driven storytelling
  • Retention-focused pacing
  • Native, on-platform edit

Brand Storytelling & Integration

Natural product placement inside travel and lifestyle narratives.

  • Skincare, food & lifestyle
  • Creator-led campaigns
  • Feels like a story, not an ad

Content Strategy & Creative Direction

Audience-first frameworks that make a brand's content feel intentional.

  • Storytelling frameworks
  • Brand-fit execution
  • Campaign ideation

Featured Work

Stories people finish watching

A selection of recent Instagram and TikTok work. Tap any piece to watch it on the original platform.

The Numbers

Creator snapshot

Primary platforms: TikTok, Instagram Reels, YouTube Shorts. Niche: travel, lifestyle & brand storytelling.

4.2M+
Total Views Across Platforms
8.6%
Average Engagement Rate
15+
Brand Campaigns Delivered
72%
Average Completion Rate

Primary Age Range

15–40

Top Locations

Nigeria, UK, USA, Ghana

Top Interests

Lifestyle, self-care, wellness, travel, culture

Past Collaborations

Brands I've told stories for

RABLE NigeriaNatural skincare formulator & distributor
Ferment With JoyProbiotic drinks — kefir, kombucha, jun, tepache
Queenlux Travel & ToursTours, Airbnb & vacation planning

"Ifunanya's storytelling made our product feel like part of the journey — not an ad."

— [Brand Name]

"Her reels drove a 2.3x ROAS on our skincare campaign."

— [Marketing Manager]

"She understood our audience faster than any creator we'd worked with."

— [Brand Name]

How I Work

From brief to delivered files

SHOT 00:01

Discovery

Brand goals, audience insights and key messages — so the story fits before a single frame is shot.

SHOT 00:02

Creation

Scripting, shooting and editing, built with retention hooks from the very first second.

SHOT 00:03

Delivery

Optimized files for TikTok, Reels and Shorts, plus a short performance report.

Partnership Options

Ways to bring me onto a campaign

Dedicated Short-Form Videos

Standalone reels built around one clear story and one clear goal.

Product Integrations

Your product, folded naturally into travel or lifestyle content.

UGC-Style Ads

Creator-shot footage built specifically for your paid ad accounts.

Campaign Bundles

E.g. 3 reels + 1 behind-the-scenes, for launches that need range.

Rates available on request — get in touch for the current rate card.